Specialty and Architectural Lighting — Retail Stores

People cannot look at lighting as an expense, but rather as a way to increase sales and profitability. You can have the most beautiful retail store and the best jewelry, but in the end you want to be able to present your jewelry in the best possible light. -Mickey Minagorri, Artco Group, Director of Business Development As a consumer, you have most likely walked into a store and have unknowingly been affected by strategic lighting....

Effective lighting for retail stores focuses on two concepts: entice shoppers to enter the store and, once they are in the store, direct their attention to the merchandise. This basic formula gets more complex, depending on the store, with the need to find a balance with other important issues such as energy use, maintenance costs, heat and UV generated by the lighting. A winning lighting strategy accomplishes the primary goal of getting shoppers in the...